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Veggie burgers for meat eaters, Beyond Meat's success story

"Over 90% of the people who buy our product also have meat in their shopping cart. That's a real breakthrough." They've managed to appeal to all consumers, even meat eaters. Now, Beyond Meat is one of the most popular vegan brands in the world. Brut nature met with its Executive Chair. With ChangeNOW Summit

Taste, texture, and color…

These veggie burgers were developed to appeal to meat eaters too. They are made by the brand “Beyond Meat” and are among the most popular vegan products in the world.

Beyond Meat also offers other meat substitutes: "pork" sausages, “beef" meatballs, and minced "beef”. As proof of their success, the company's net revenues increased by 250% between 2018 and 2019.

Nowadays, their products are sold in 30,000 distribution points across the world, including collaborations with several major fast-food chains such as McDonald’s, Subway, and Dunkin'.

According to a study from the University of Michigan, a "Beyond Burger" generates 90% less greenhouse gas emissions, requires 46% less energy, 93% less land, and 99% less water than a ¼ pound of U.S. beef.

Brut.

03/03/2020 11:58mise à jour : 01/04/2020 14:28

7 commentaires

  • Jorge S.
    25/01/2021 23:21

    Make it cheaper then

  • Anurag D.
    24/01/2021 12:36

    you need to try this.

  • Shreshtha J.
    23/01/2021 07:05

    has achieved the same results in India with its country specific products. The Founder and CEO has an inspiring story. He left his job as a bureaucrat to start the company.

  • Shoib J.
    22/01/2021 21:12

    End is near

  • Judea I.
    22/01/2021 20:20

    Thank G-D. This is such a good tasting product. Thank you

  • Rai A.
    22/01/2021 19:55

    I'm an ex-meat eater turned vegetarian. Beyond Meat tastes just like a real hamburger.

  • Umar F.
    22/01/2021 18:05

    Meat is meat, imitation is shit. If meat is so disliked be some people why the obsession to have something like it at all. This is mere inferiority complex. Want to be vegan or vegetarian so accept the options as it is.