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Companies Using Social Movements to Sell Products

Gillette is pushing its new razors — with a new ad on toxic masculinity?�� It's not the first time corporations have used/hijacked social movements to market products.

01/26/2019 6:02 PM

18 comments

  • Gary M.
    02/25/2019 20:20

    To everyone who currently has a Gillette: don’t throw it out yet. Use it until the blade gets dull and then buy a new one with a different company. It’s really dumb to throw away a perfectly good razor when your beard doesn’t give away what brand of razor you use 😂

  • Michael G.
    02/17/2019 02:02

    https://www.harrys.com/en/us?utm_source=google-b&utm_medium=sem&utm_campaign=Brand+l_ME1+cb1e&hid=harrys%20razor--e--m&utm_content=329169818604&gclid=CjwKCAiA45njBRBwEiwASnZT52FYB0pIoPTB_oxn8Nw4OvGlDcOYiQ7rp7sax1CKKxTTLbeCbpkvsxoCmJIQAvD_BwE

  • Joey K.
    02/15/2019 20:56

    Don’t allow gillette products in my house

  • Ahviaunce D.
    02/11/2019 23:30

    That Pepsi one was horrible because they stole that from a actual black girl who was in the street facing a cop

  • Hannah T.
    02/09/2019 05:52

    Jayson Cook this was the Gillette ad I was talking about

  • Patty G.
    01/28/2019 18:07

    The unfortunate thing is most of these discussions should be conducted at home! We as a planet rely too much on television, radio, movies, music, books and magazines to teach us how to be decent human being! Our parents or parent should be teaching us respect for everyone, regardless of what we look like or talk like! We have lost this, so social media is filled with messages, good and bad! Too many people are lost on what is right! We all need to look in the mirror and figure out how to stop HATING!

  • Aashish T.
    01/28/2019 14:14

    Gillette has gone too far for the money, showing every problem in the world is because of man and every man is same. never buying again.

  • Brian P.
    01/28/2019 13:36

    I quit this brand. They cost too much

  • Alpha W.
    01/27/2019 13:52

    Just another way to "Dismiss" the struggles of the movement, while playing them for your own profits! Nothing has changed! Still " USING" the pain of others to profit yourself!

  • Adam P.
    01/27/2019 13:17

    Dean Hyland-Broughall

  • Keegan B.
    01/27/2019 11:45

    and brut is a company that makes money off the retards who listen to your propaganda, you dont do or say anything if it wouldn't make you a profit.

  • Chandra S.
    01/27/2019 07:48

    This is now old video people gave their views and it's closed.

  • Rio K.
    01/26/2019 20:15

    As far as trends go, I think it's good for awareness as long as it's done in good taste. The pepsi one is HORRIBLE.

  • Vatsal S.
    01/26/2019 19:45

    Is there something inherently wrong in trying to make sure an ad connects with the people watching it and that the brand advertising it shows solidarity with the movement it portrays in its advertisement ?

  • Stanley D.
    01/26/2019 18:49

    Gillette just needs to stick to selling razors and nothing else.

  • Prashant S.
    01/26/2019 13:58

    Why the f is Brut India even "🤔"?? In a country rife with toxic masculinity u r questioning an advert which brings it out of the closet? Bunch of sexist retards running this page or facist brown nosers missing a moral compass? Educate yourself about "toxic masculinity" if the term went over your heads!

  • Raja
    01/26/2019 13:20

    U nailed it brut, But teri jalti kyu hai inke successful ad campaigns dekhkar ? 😆😆😆😆😆😆😆😆😆😆

  • Abheer M.
    01/26/2019 12:21

    Except Nike had some reasons to promote Kapernick and their support for the movement seemed well intended. Gillette just seem like trying to 'use' the metoo movement

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