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This app informs us on the impact of clothing

Knowing the impact of the clothes we buy in just a few clicks. It's now possible with this new app. Its goal? Making fashion more responsible. This is how it works.

How textile companies are impacting the environment

The goal of the Clear Fashion app is to provide information about the practices of textile companies in just a few clicks. Marguerite Dorangeon is the Co-founder of Clear Fashion.

“We realized that there was very little information about clothing. We wanted to bring this information to the consumers and the best solution was a mobile app because it enables consumers to have the information everywhere they are, at home or in the shops.”, Dorangeon tells Brut. By using the app, consumers can see the score on each of the themes: environment, humans, health, and animals.

Each year, in the world, the fashion industry emits 1.2 billion metric tons of greenhouse gases, almost as much as a country like Japan. Depending on their production methods, clothing items may cause water waste, health hazards, animal cruelty, or the pollution of ecosystems.

Brut.

02/07/2020 11:49 AM
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63 comments

  • Monika T.
    2 days

    What is the name of the app? Ty

  • Selena L.
    2 days

    Wonderful Thank you

  • Neil F.
    02/16/2020 01:48

    Using an iPhone to judge others? Are you serious? Lmfao Grow up

  • Kye S.
    02/14/2020 13:31

    We sell second hand clothing especially Because i am so conscious of the environmental effects throwing away has on our planet. Check out my store theclearoutstore.co.uk

  • Natalia K.
    02/12/2020 10:08

    Nice👍

  • Nick S.
    02/11/2020 05:07

    !!!

  • Rosy M.
    02/10/2020 20:51

    Couldn’t find in app in appstore

  • Brunella C.
    02/10/2020 19:43

    I Wish to have this App for food too !!!

  • Rusty Y.
    02/10/2020 18:55

    smartphones Are more destructive to the environment an app just defeats the purpose of it

  • Marnie R.
    02/10/2020 14:11

    I can't find this app on Google Play.. Where can I get it?

  • Steve A.
    02/10/2020 08:42

    It is not a surprise. That this app will be squished

  • Pratik P.
    02/10/2020 04:09

    This app is not available in India!!

  • Luisafernanda D.
    02/10/2020 03:09

    Great!... but what is the app?

  • Mir O.
    02/09/2020 18:27

    Good, but second hand is not a solution, as that will only help to “fashion” people to keep getting away from cloths they don’t want any longer. I have almost a year without getting new cloths and I am impressed about the amount of cloths I have, if I give away that cloth I am unsure of the end, which I consider my responsibility. Please stop fast fashion and second hand, keep your cloths longer and give a second use on your own.

  • Jane S.
    02/09/2020 17:48

    Doesn't it depend on things like how often you wash it, wear it, keep it?

  • Zach F.
    02/09/2020 16:53

    it's not that hard at all DON'T BUY NEW CLOTHES UNLESS: they're fair trade and sourced from 100% organic cotton, wool, hemp, or sustainable-sourced leather THAT'S ALL YOU NEED TO KNOW

  • Omar S.
    02/09/2020 16:20

    Smart way of controlling customers

  • Charleigh S.
    02/09/2020 16:18

    wish we knew about this last sem👀

  • Honor J.
    02/09/2020 15:37

    !!

  • Jeanette L.
    02/09/2020 13:59

    Given the choice between the economy and the health of the planet, you'd think 'planet, it has to be the planet'. Sadly not everyone thinks that way. Money makes the world go round.... No, money will make the world go bang! It seems very difficult to buy items that are truly environmentally and animal friendly. But we can buy secondhand, pass on unwanted items, mend and make things last longer and think about whether we really need things before we buy them.