Decripting Pornhub's insights

We looked into Pornhub's user data with a sex sociologist — here's what we learned. 👀

4 key takeaways from the 2019 Pornhub’s Insights


Amateur wins


Amateur porn topped the list for 2019 searches on the website Pornhub — coinciding with a huge increase in amateur creators to the site.


The internet reigns for porn


An average of 115 million visitors came to the site per day in 2019 — the equivalent of the populations of Canada, Australia, Poland, and the Netherlands all visiting in 1 day.


Cultural mash-up


Searches like "alien," "apex legends" and "cosplay" indicate an increasing number of pop culture influences in porn.


Women watching around the world


Despite the U.S. having by far the most site traffic, only 30% of its porn watchers were female — Thailand had the highest ratio of female users, with 39%.


What does it all mean?


“As a sociologist having all this data, having more and more people who are going to watch porn. I think there's a lot of possibility in that and there's an there's hope for more and more things to become de-stigmatize, for people to become more open about talking about sexuality, exploring your tastes so that when they have sex in real life, when they when they're negotiating sex with partners, they can perhaps have a better sense of what they desire and what they want to try out.”


“People in general are having less sex. So, Kate, Julian wrote a great piece about this in "The Atlantic" and it's been termed the sex recession. And so, another thought is if people are beginning to have slightly less sex in real life, maybe they're looking for more connection or more things like love, romance, when they're actually when they're using porn. Why do people watch porn? I think because sex is important to people, because it's available, because sex is kind of taboo. It's exciting”, Jessie Ford, PhD -- Columbia University tells Brut.


Brut.


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Brut.