Embracing body hair in "Januhairy"

"It's absurd that we're feeling so pressured to do something to shave away our disgrace." Women are sharing why "Januhairy" is so liberating.

Why should a woman shave?

Laura Jackson wants to encourage women to embrace their body hair during Januhairy. The 23-year-old British student initially let her own body hair grow for a theatre performance. She says found the experience liberating. In the early 1900s, shaving was uncommon for Western women. King C. Gillette and the beauty industry contributed to acquaint being hairless to the norm.

Bushes, legs, and armpits

“Januhairy is also a movement for women to embrace their body hair, something we have shamed ourselves for having and being shamed for having. So, it's rebelling against societal pressures that can in turn drive destructive behaviors. It's absurd that we're feeling so pressured to do something to shave away our disgrace. The first few weeks I found really tough, really difficult. It was new territory for me, which a lot of women have experience of first time going out their body hair. And I hid it from people. And then after a few weeks of getting used to it, I actually found it so freeing and so liberating about, you know, loving and accepting something about my body that I've been shaming myself for having ever since I knew it existed.”

The pressures that go behind being hairless

“And so, after the show, I decided to carry on growing it out. I had some moments where I shaved some moments, but I didn't shave. But, you know, I just sort of understood that shave whenever. The end goal for Januhairy and what it is. It would be that it doesn't exist anymore because it's so normalized that we don't need to have a movement to, you know, try it out and to show people this is normal and to have this conversation because it won't be spoken about anymore. So, I think my own goal is that it is just sort of fizzles out because body hair becomes very normalized”, Laura Jackson tells Brut.

Protecting and restoring personal environments

With Januhairy, Jackson aims to challenge society’s expectations and disrupt the male gaze. Like Movember, where in November men grow mustaches to raise awareness around men's health issues, Januhairy raises funds for charity.


01/23/2020 12:57 PM


  • Sabrina L.
    03/23/2021 18:17

    Nah, not for me thanks. Body hair is disgusting to me, on both men and women.

  • Celine C.
    01/11/2021 10:07

    Its personal choice but at the end of the day, I love my hair. All of it. And I'm proud to look like a full grown woman, not some child yet to hit that's where I stand.

  • Alley A.
    01/08/2021 09:07

    Blah blah ... why she shave her eyebrows????

  • Jessica S.
    01/08/2021 00:28

    I know you’re in 😂

  • Gege F.
    01/04/2021 14:22

    That’s gross 🤮

  • Roger J.
    01/04/2021 13:53

    A white person could cause all this controversy about not shaving underarms but when it comes to the word of the heavenly father no one has anything to say

  • Drm A.
    01/04/2021 13:48


  • Aaron K.
    01/04/2021 13:30

    But this is up to the women, they shouldn't shave if they don't want to. If no Americans shaved their arm pits how long before everyone considered it normal? Don't use "Brut force" to yell at everyone, just have women not shave. The only trouble would be the women who do shave because men would look at them more. It's a women's battle.

  • Roger J.
    01/04/2021 13:27

    She probably won't bathe either if she did it for a few days and found it so liberating

  • Nida R.
    01/04/2021 10:49

    I don't see any point at all its all about personal hygiene...

  • Muktadir A.
    01/04/2021 09:18

    Poor woman. She was forced to wear make up, dress nicely and all..

  • Afra Y.
    01/04/2021 07:13

    Well its not ok for men either its hygiene you know, it’s not just body hair it’s about cleaning your body

  • Kujtim K.
    01/04/2021 06:33

    Omfg, people are dying from hunger and you care about this bs? Go & shave and stfu please! 🤢

  • Alicia F.
    01/04/2021 05:53

    How do they grow it that long . I mean that’s at least a year without shaving !!!! Not for me

  • Ahmad R.
    01/04/2021 03:29

    Imagine the pubic hair.. lost in the woods

  • Larry S.
    01/04/2021 03:07

    Wooly Bully !!!

  • Jeff C.
    01/04/2021 02:31

    Looks like crap!!

  • Peijal M.
    01/04/2021 02:24

    I’m a big foot I like it like that

  • Muhannad B.
    01/04/2021 02:18


  • Vivienne A.
    01/04/2021 01:45

    Never encountered a woman who thought she was pressured into shaving.

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