Embracing body hair in "Januhairy"

"It's absurd that we're feeling so pressured to do something to shave away our disgrace." Women are sharing why "Januhairy" is so liberating.

Why should a woman shave?

Laura Jackson wants to encourage women to embrace their body hair during Januhairy. The 23-year-old British student initially let her own body hair grow for a theatre performance. She says found the experience liberating. In the early 1900s, shaving was uncommon for Western women. King C. Gillette and the beauty industry contributed to acquaint being hairless to the norm.

Bushes, legs, and armpits

“Januhairy is also a movement for women to embrace their body hair, something we have shamed ourselves for having and being shamed for having. So, it's rebelling against societal pressures that can in turn drive destructive behaviors. It's absurd that we're feeling so pressured to do something to shave away our disgrace. The first few weeks I found really tough, really difficult. It was new territory for me, which a lot of women have experience of first time going out their body hair. And I hid it from people. And then after a few weeks of getting used to it, I actually found it so freeing and so liberating about, you know, loving and accepting something about my body that I've been shaming myself for having ever since I knew it existed.”

The pressures that go behind being hairless

“And so, after the show, I decided to carry on growing it out. I had some moments where I shaved some moments, but I didn't shave. But, you know, I just sort of understood that shave whenever. The end goal for Januhairy and what it is. It would be that it doesn't exist anymore because it's so normalized that we don't need to have a movement to, you know, try it out and to show people this is normal and to have this conversation because it won't be spoken about anymore. So, I think my own goal is that it is just sort of fizzles out because body hair becomes very normalized”, Laura Jackson tells Brut.

Protecting and restoring personal environments

With Januhairy, Jackson aims to challenge society’s expectations and disrupt the male gaze. Like Movember, where in November men grow mustaches to raise awareness around men's health issues, Januhairy raises funds for charity.


01/23/2020 12:57 PM


  • Bree L.
    03/23/2021 18:17

    Nah, not for me thanks. Body hair is disgusting to me, on both men and women.

  • Jaycee B.
    01/08/2021 01:03

    Oh god , hell no

  • Ameerah S.
    01/07/2021 20:57

    Ummm.. �i

  • Roohi R.
    01/07/2021 17:43

    Ok don’t wax your hand and leg don’t do eyebrows upper lips then I will think about your boldness 🤣

  • Bull B.
    01/07/2021 04:17

    Why can't we allow others to live life as their wishes,please don't interfere in personal matters.

  • Arsalan A.
    01/06/2021 18:09


  • Kumar A.
    01/06/2021 13:45


  • Swati P.
    01/06/2021 13:27

    What about your eyebrows dear.... Why you shaped it by removing extra😂

  • Xilonén A.
    01/06/2021 05:29

    what do u think? 🥰

  • Bittoo I.
    01/06/2021 03:40

    And what about upper lip dear

  • Manju V.
    01/06/2021 01:00

    It's common in India ...... But we have sweet shyness . 70%of Indian girls don't pluck their body hairs because The hairs are most important to balance body temperature scientifically ....

  • Curt G.
    01/05/2021 21:32

    Everyone men will say to her, “you are One In A Million”.

  • Obaid A.
    01/05/2021 20:38

    Why they wanna scare us boys? What sihr is this…?

  • Aashu R.
    01/05/2021 17:39

    This your body and your life what ever you want to do just do it don't think about society and people just do it if u feel happy 😊

  • Alessandro U.
    01/05/2021 17:12 u dirty piece of shit.

  • Sujata P.
    01/05/2021 14:34

    What solution

  • Marilee L.
    01/05/2021 12:49

    Can all you women stop referring to yourself in the plural. 🤦🏻‍♀️ You are a woman.. you cannot be a women.. it’s redundant. Argue about the hygiene in that! 🙄

  • Mian A.
    01/05/2021 12:47

    She herself found armpit hairs too difficult to deal with, but then her nose was quaite ok to deal with smell since she didn't plucked anything from the body except eyebrows.

  • Ayush G.
    01/05/2021 12:44

    Stop doing makeup also if u want a natural body.

  • Kiling P.
    01/05/2021 11:07

    Ok atleast i know now that King C Gillette is the founder of gillette hair shaver.