Rent the Runway Co-founder on Building a Billion-Dollar Company

When the Rent The Runway co-founders were looking for investors, one venture capitalist told them their idea was "cute." 🙄 Now, their company is valued at $1 billion and they want to see more investment in women entrepreneurs. Learn more at:

JetBlack Founder Jenny Fleiss

Fleiss and Jennifer Hyman co-founded Rent the Runway — a designer dress rental company now valued at $1 billion. But Fleiss says as women entrepreneurs, they had to overcome challenges that men didn’t. “We were raising venture capital money, and we were doing it on a concept that was a female-oriented business. It also often meant having to translate to groups of male venture capitalists in their 50s and 60s like what was this value proposition.”

Fleiss started her career shaping long-term company strategy in the Strategic Planning Group at Morgan Stanley. She then moved on to Lehman Brothers’ Asset Management Group where she was responsible for analyzing business development opportunities through acquisitions, international expansion and new product strategies. A natural entrepreneur, Jenny founded an essay-editing and coaching service for college applicants and built the company into an online tutoring service.

She served as head of business development and as a member of the firm's Board of Directors. Fleiss managed business growth and long-term strategy planning, including key partnerships and sponsorship sales. She also assists with company-wide infrastructure, project planning, and key logistics decisions. Fleiss is credited with vertically integrating the Rent the Runway entrepreunership feminism operation in the company’s 40,000 square foot distribution center in Secaucus, New Jersey.

Fleiss says that in the decade since fashion success Rent the Runway was founded, the startup ecosystem for women has evolved and improved. Fleiss has started a second company, JetBlack — a personal shopping service that was incubated by Walmart. As a successful entrepreneur, Fleiss’ career advice is simple — do what you love. “JetBlack is a $50 a month membership fee. And once you become a member, we take in some information about your kids, your ages, sizes, brand preferences, and thereafter we can service you with the ease of a text message. So, all you would say is "Paper towels,” and we know for example the exact SKU that you typically order, and we just confirm and reorder.”

Jenny Fleiss is proving that companies built by women, for women can be incredibly successful.


06/20/2019 12:02 PM


  • LaNell V.
    09/19/2019 09:45

    Love your business!!! The Best business idea for busy women in my opinion!🌟🌟🌟🌟🌟

  • Sahar A.
    07/01/2019 03:38

    An online bussiness only okay

  • Sahar A.
    07/01/2019 03:36

    Plz shot me dwn kindly our bloody community is nothing simply a hell on earth

  • Sahar A.
    07/01/2019 03:35

    In short m their prey only

  • Andrea M.
    07/01/2019 02:22

    Si parece a la Pautips, si no se maquillara xd

  • Hayat N.
    06/26/2019 20:49

    Nice My name Mr Hayat noor from pakistan i would like to go to JAPAN please help me i need help i am not secure in pakistan som peples wont to kile me sam like taaliban i heve report in som police station in peshawar my cantact number 00923149056975...... 03149056975

  • Brut
    06/20/2019 13:28

    Women in hardhats are showing up at construction sites — and they're demanding more inroads in an industry historically dominated by men.

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