Why kissing isn't a universal act

Kissing is actually only a romantic act in 46% of the world’s cultures. Here's why.

Why are the lips considered more attractive in some cultures?

How you kiss might not be as universal as you think. It is universal that parents kiss their babies all over the world, that is a human universal. But that does not extend to adults. Prof. Jankowiak led one of the most authoritative cross-cultural analysis of kissing. Out of the 168 cultures investigated around the world – only 46% of them kiss in the “romantic-sexual” way according to American Anthropologist.

Discovering the mouth

“We had to be careful of their words, like a greeting, the French kiss on the cheek, which we did not code, it's a type of kiss, it's a type of greeting using the lips. But it's not what we think of as kissing. Kissing was really when your lips touched and you held it for some, some moment. You do find some hunters and gatherers that do kiss, and they're all located in the Arctic. You find absolutely no tribal hunting and gathering culture kissing in subtropical regions. Why is that? Subtropical regions, people aren't wearing clothes, there's many ways to engage in intimacy, you don't need the lips, but in the Arctic, your whole body is closed. The only thing exposed is the face. Clearly, the lips are sensuous. There is a central element to the lips. So, it's not by accident that we're not sucking elbows or think of, that's a little absurd, but look, a thing of kissing on the back of your hand, with some people will do periodically up just a little bit,” William Jankowiak, UNLV anthropology professor tells Brut.

Hard to know of any society that does not engage in kissing

In Western cultures, the average person spends 2 weeks of their life kissing – that's 20,160 minutes based on reports from Psychology Today. Human lips are 100 to 200x more sensitive than fingertips and 1 kiss requires 146 muscles to coordinate as stated in Society for Neuroscience and the NCBI. According to Jankowiak, the more socially complex the culture – the higher frequency of romantic-sexual kissing.


12/31/2019 11:00 AM


  • Felix T.
    03/07/2020 01:45

    ohhh such a bs on evident aspects of kissing, do we need this to teach and tell about kiss?? very sad people need a instructor about kissing,

  • Donald F.
    03/04/2020 23:20

    Let's Play SUCK-FACE! LOL! 🕶

  • Kayla M.
    03/04/2020 09:24

    this is interesting - also i can’t sleep and now am stuck in video watching purgatory

  • Marieanne V.
    03/03/2020 03:38

    There are different kinds of kisses; romantic, sexual, welcoming, saying good-bye and more. Kissing can be pleasant or it can be threatening. It all depends on the meaning behind it.

  • Nonita P.
    02/25/2020 03:39

    Kissing is a way of expressing your feelings !!!

  • Jimmy M.
    02/25/2020 00:53

    kissing can spread corona virus

  • Chêrry K.
    02/24/2020 07:03

    Thinking a kiss is a sign of genuine love, ask Judas.

  • Ali M.
    02/24/2020 06:11

    I miss kissing

  • Kaushal J.
    02/24/2020 03:00


  • Costaine B.
    02/23/2020 16:56

    Interesting topic

  • Amuri M.
    02/23/2020 13:07

    Out of man kissing man

  • Christopher T.
    02/23/2020 11:43

    I know some other who are good at boot licking and butt kissing their way to the top...

  • Veer P.
    02/23/2020 06:27

    Without Kissing .. Day is nothing

  • Justine D.
    02/23/2020 04:15

  • Eric E.
    02/22/2020 23:19


  • Nancy B.
    02/22/2020 17:15

    I want to kiss you

  • Aiko M.
    02/22/2020 07:54

    , this explains why....

  • Sauzzan D.
    02/22/2020 04:03


  • Valentina L.
    02/22/2020 04:02


  • Generoso L.
    02/22/2020 01:09

    Ok and nice its natural the one you love