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TV Characters Can't Stop Smoking

Did you notice all the smoking in "Stranger Things?" It turns out that yes, cigarette use in TV and movies is on the rise. 🚬

Too many cigarettes on TV?

Is there too much smoking seen on television? That’s the conclusion of a study published by a U.S. anti-tobacco watchdog group. And the series that comes up first in the study? Netflix's smash hit Stranger Things. Absolutely every episode in the first 2 seasons includes at least one scene in which a character is smoking tracked by Truth Initiative. Overall, there are 262 scenes showing a cigarette in Stranger Things season 2 Variety reported. The findings raise questions about the responsibility of streaming content providers to heed lessons learned from the motion picture industry, which has responded to the Surgeon General’s conclusion that exposure to smoking on screens causes young people to smoke.

After this study was published, Netflix announced that cigarettes would disappear from all its series rated TV-14 or below “except for reasons of historical or factual accuracy.” In the U.S., cigarette ads on television and the radio have been banned since 1970. In 2018, the number of American movies with scenes showing cigarettes increased by 38%. According to the Truth Initiative, T.V. series are “the new tobacco ads.” Prohibiting children under 17 from seeing movies in which the characters smoke could reduce the number of young smokers by 18%. Tobacco use in streaming series such as “Stranger Things,” “House of Cards” and “Orange Is the New Black” is pervasive, rising and more prominent than it is in broadcast content, according to new research from Truth Initiative.

People with more exposure to tobacco in movies are twice as likely to begin smoking compared with those with less exposure, according to the Surgeon General. In fact, 37 percent of new youth smoking initiation in the U.S. can be attributed to exposure to smoking in movies, according to a meta-analysis of peer-reviewed studies assessing the impact of exposure to tobacco in movies on youth smoking behavior. We’re seeing a pervasive reemergence of smoking imagery across screens that is glamorizing and re-normalizing a deadly addiction.

Brut.

07/14/2019 5:57 PM
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88 comments

  • Alexis V.
    07/14/2019 21:12

    It’s historical accuracy and appropriate for the 80’s setting. NBD 💁🏼‍♀️

  • Paul W.
    07/14/2019 21:31

    It’s a show about the 80s. Everyone smoked in the 80s..... Everyone wants realistic til it comes time to be realistic

  • Patrick M.
    07/14/2019 22:38

    Because they were trying to portray a historical accurate 80's, where smoking was fairly common place. Shame on you Netflix for trying to make your story time period accurate

  • Darcy B.
    07/14/2019 23:38

    Too funny... take abuse for smoking on tv,but other series are fine with multiple graphic murders. This is idiotic society of today.

  • Jayp V.
    07/15/2019 00:34

    Snowflake on the watch

  • Peter P.
    07/15/2019 00:59

    80's movies,smoking was part of an epic scenes😁🤒🚭😷

  • Sasha K.
    07/15/2019 01:44

    it’s suppose to be the 80s you morons

  • Charles W.
    07/15/2019 05:04

    They're advertising vape pens on tv now, even with a warning of nicotine addiction.

  • Magdalena S.
    07/15/2019 06:22

    Smoking is good for the environment. Bc it kills people 👌

  • Lilyana V.
    07/15/2019 12:37

    The show was being historically accurate.. people smoked a lot..they still do. E cigarettes have wiped out all the gains that were made in stopping people from smoking, especially in the teen and pre teen population..don't blame a TV show

  • Mauricio G.
    07/15/2019 13:03

    Maldita publicidad me hiciste fumador

  • Brut
    07/15/2019 13:40

    E-cigs are more than a fad, but some young people are unaware of the addiction they're signing up for. These users are sounding the alarm.

  • Mauricio G.
    07/15/2019 13:43

    Con solo ver este vídeo me dieron ganas de un cigarrillo alguien quiere ?

  • Kris L.
    07/15/2019 14:39

    It’s set in the 80’s so...

  • Elexus B.
    07/16/2019 02:47

    Okay then I wanna see less rape scenes , murder scenes, drinking scenes , self harm scenes everything like that then I wanna see gone 😂 since y’all wanna be sensitive. Over a show that’s BASED ON THE 80’s! 😆

  • Roland J.
    07/16/2019 17:10

    I’m a Kaurismäki fan and I don’t smoke.

  • CeeCee C.
    07/17/2019 07:55

    It’s a show that takes place in the 80s. A lot of movies and shows from that time have that. Look at the Outsiders. It was made in the 80s but set in the 60s when it was normal to see a 14 year old smoking.

  • Uxama Z.
    07/17/2019 09:38

    Watch peaky blinders . Every fooking scene have cig

  • Chino C.
    07/17/2019 14:54

    everyone smoking weed or oil these days

  • Sortey R.
    07/17/2019 20:16

    Only a smoker knows why he smokes on this temporary journey