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A Graphic Designer Rates 2020 Presidential Logos

It's not just you — some of the 2020 candidates' logos are odd, ugly, or...too pink. A graphic designer ranks them. 👇

Presidential candidates have unveiled their shiny new logos

Branding has always played a huge role in politics, but it is especially important in the digital age, when people's first interactions with a candidate are often through their website or social-media presence. If a candidate's logo, slogans, colors, and messaging don't stand out in an already crowded race, it can greatly influence how far they make it and how much name recognition they gain. In 2008, then Sen. Barack Obama's iconic "O" became the symbol his campaign ran on. This created a shift in how candidates treated their branding, which was reflected in future campaigns.

Hillary Clinton attempted to replicate this effect with an "H" that incorporated an arrow across the letter. Now other candidates are attempting to replicate her success. Sen. Kamala Harris, Marianne Williamson, and Sen. Elizabeth Warren are all experimenting with color in their 2020 campaigns. But color is only part of the battle when it comes to branding. There are many other elements, including typeface, layout, and slogan choice that can ultimately make or break a logo. Brut. asked a graphic-design and branding expert to rate the 2020 campaign logos.

So, what was the final verdict?

“I feel like the most surprising part to me was how many people were pushing the boundaries. We saw quite a few people using like pinks or different shades of like aquas and greens and things like that which I didn't expect. I kind of thought everyone was going to stick to the red white and blue. The worst presidential logo is definitely the Marianne 2020. I feel like it's a really nice logo design, but it is. Completely inappropriate for the presidential campaign. And the best one maybe the best presidential one I would have to go with Biden. I feel like it's a very classic logo was still like a little bit of a unique twist to it,” Mackenzie Wyatt concludes.

Brut.

10/15/2019 12:57 PMupdated: 10/15/2019 10:46 PM
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32 comments

  • Jeremy D.
    2 days

    Lmfao it's apparent that brut is objective lol

  • Holly H.
    7 days

    Bernie’s logo reminds me of Aquafresh toothpaste

  • Aubrey M.
    11/12/2019 18:35

    you'll like this

  • Tiffany P.
    11/12/2019 02:27

    OMG Pete’s is a wuzzle!!!! “Pete in 2020” 💕😍😂

  • Ty K.
    11/09/2019 23:05

    An expert after 5 years in the industry...

  • Chris K.
    11/04/2019 04:43

    Didnt even say anything about yang

  • Tyler J.
    11/03/2019 21:37

    Yangang!!!Yang2020.com

  • Jay P.
    11/02/2019 22:17

    5 years experience...

  • Emily O.
    11/02/2019 21:37

    dunno why i’m tagging you in this was just bare interesting

  • Bailey R.
    10/31/2019 06:15

    Why did you skip Yang?

  • Arthur A.
    10/31/2019 00:48

    Go figure the chubby female with pink hair likes Obama's design. Never would've guessed

  • Susan D.
    10/30/2019 23:49

    Biden’s reminds me of basketball. “Baller Biden”

  • Kenna E.
    10/28/2019 01:19

    have you seen this?

  • Cheyenna C.
    10/27/2019 17:45

    this is all you

  • Samantha T.
    10/27/2019 17:16

    You didn’t even do tulsi 😂

  • Greg W.
    10/27/2019 00:39

    I want that 4 minutes of my life back.

  • Rachel S.
    10/27/2019 00:26

    They really just need to do the ol sickle crossed hammer logo because that's their platform 😂

  • Matthew H.
    10/26/2019 12:59

    She has 5 years experience...😂

  • Luis P.
    10/26/2019 12:47

    You know presidential candidates are weak when their campaign logos is so far their best asset.

  • Dennis B.
    10/25/2019 14:04

    All sorts of comments can only see 5