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A Graphic Designer Rates 2020 Presidential Logos

It's not just you — some of the 2020 candidates' logos are odd, ugly, or...too pink. A graphic designer ranks them. 👇

Presidential candidates have unveiled their shiny new logos

Branding has always played a huge role in politics, but it is especially important in the digital age, when people's first interactions with a candidate are often through their website or social-media presence. If a candidate's logo, slogans, colors, and messaging don't stand out in an already crowded race, it can greatly influence how far they make it and how much name recognition they gain. In 2008, then Sen. Barack Obama's iconic "O" became the symbol his campaign ran on. This created a shift in how candidates treated their branding, which was reflected in future campaigns.

Hillary Clinton attempted to replicate this effect with an "H" that incorporated an arrow across the letter. Now other candidates are attempting to replicate her success. Sen. Kamala Harris, Marianne Williamson, and Sen. Elizabeth Warren are all experimenting with color in their 2020 campaigns. But color is only part of the battle when it comes to branding. There are many other elements, including typeface, layout, and slogan choice that can ultimately make or break a logo. Brut. asked a graphic-design and branding expert to rate the 2020 campaign logos.

So, what was the final verdict?

“I feel like the most surprising part to me was how many people were pushing the boundaries. We saw quite a few people using like pinks or different shades of like aquas and greens and things like that which I didn't expect. I kind of thought everyone was going to stick to the red white and blue. The worst presidential logo is definitely the Marianne 2020. I feel like it's a really nice logo design, but it is. Completely inappropriate for the presidential campaign. And the best one maybe the best presidential one I would have to go with Biden. I feel like it's a very classic logo was still like a little bit of a unique twist to it,” Mackenzie Wyatt concludes.

Brut.

10/15/2019 12:57 PMupdated: 10/15/2019 10:46 PM

63 comments

  • Matt R.
    01/30/2020 23:47

    All of them are scum

  • Madilyn S.
    01/28/2020 03:22

    She didn’t really call any of them bad. She said some were inappropriate for a presidential campaign. What’s the big deal? Why are people hating so much?

  • Danielle L.
    01/27/2020 23:22

    I'm kind of intrigued by so many using just their first name.

  • Nicholas T.
    01/27/2020 22:42

    oh wow a lezzy with an art degree telling me about her favorite political poster.... she would like obamas, shocking... so stunning and brave... KEEP AMERICA GREAT 2020

  • Demetri S.
    01/26/2020 15:17

    Maga! Trump 2020.

  • Mimika M.
    01/24/2020 01:03

    YANG??!! NO MENTION?

  • Samantha E.
    01/21/2020 23:28

    I don't know much about graphic design, so this was a very enjoyable and informative video. Kuddos, to your commentary Graphic Designer.

  • Cody R.
    01/21/2020 03:51

    Funny, they put trump as the ugly part of the good the bad and the UGLY in the video. Hate me if you want but TRUMP 2020

  • Kyle S.
    01/19/2020 15:09

    Hard to taker her seriously with that hatchet job somebody did on her makeup .

  • Patrick K.
    01/15/2020 15:12

    This ladies talking about Obamas stuff was so good that it’s still on the cars yeah that’s because the Obama folks are brainwashed and they are so brainwashed that they’re willing to vote for any Democrat that gets nominated.

  • Shane D.
    01/14/2020 23:18

    Funny how she didn't do Yang's logo...

  • Shawn B.
    01/14/2020 07:18

    5 yrs exp..lol okay I'm not taking advice from her.😂

  • Clayton T.
    01/13/2020 20:39

    Brut is cancer

  • Nicholas R.
    01/11/2020 20:13

    Go trump! Greatest president of my lifetime

  • Denice K.
    01/09/2020 23:44

    5 years? How about 25 lady!

  • Jason R.
    01/08/2020 21:07

    Trump's going to win again.

  • James T.
    01/07/2020 03:42

    Biden ripped off EA Sports. Bernie ripped off Aquafresh. Marianne ripped off Mary Kay.

  • Michelle L.
    01/06/2020 04:09

    When I see Warren's. I think of an article on the front page of a newpaper. "Extra extra, read all about it"

  • Charlene M.
    01/05/2020 17:19

    So how come Yang's sign was shown in the intro but not presented in the video?

  • Gaven D.
    01/05/2020 00:03

    For 90% of the people mentioned....who the hell are you?

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