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Why an AIDS Charity Made a Deepfake of Trump

Is this deepfake of President Trump too misleading? Here's why the charity that created the video is standing by it.

"AIDS is over"

This deepfake video of President Trump was criticized in France for being misleading. French AIDS organization Solidarité Sida created the deepfake for its #Treatment4All campaign for universal access to HIV/AIDS treatment. AIDS has already killed nearly 35 million people worldwide. Today, nearly 700 to 800,000 people die from it per year because they have limited access to the therapy. In 2018, nearly 38 million people were living with HIV worldwide according to UNAIDS.

“It took 30 years to eradicate this horrible disease, which killed so many people, so many, so sad. And so, the idea was that this is unfortunately the kind of thing we had to do to get the attention of the media and the general public. So, it’s sad but fighting AIDS is not enough. You have to exhibit your commitment and the realities of the cause to be more effective. It seems to me that it was worth it. The risk was worth taking. And that we managed it carefully enough that we didn’t come across as trying to fool people into thinking it was real. We know that the U.S. is a country that’s been committed to fighting AIDS for a very long time, and that it’s the leading contributor to the Global Fund to Fight AIDS. We weren’t targeting the U.S. with this video. It was about Trump and the character he represents, and we thought it would be funny to leverage his personality, whether in a disparaging way or not, to make our movement a lot more visible,” Solidarité Sida Founder Luc Barruet tells Brut.

President George W. Bush helped establish two new initiatives: the President’s Emergency Plan for AIDS Relief the Global Fund to Fight AIDS, Tuberculosis and Malaria. Over 17 million people received life-saving treatment based on a report from The Global Fund.

Brut.

10/08/2019 9:58 PM
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62 comments

  • Nef A.
    7 days

    AIDS be like

  • Curby H.
    11/30/2019 10:21

    A charity using Trump in an add.. hhhmmmmm the irony in that. Trump is probably trying to figure out a way to say the video is real and he did personally find the cure for aids. We know his supporters would certainly believe him if he said it. His next move will be to somehow claim that this video is absolutely true and all the money raised by the charity belongs to Trump now. It's going to be put into his new AIDS research facility he just built underground at his golf course. He's going to use the funds to find cures for all his S.T.Ds he got at Epstein's place.

  • James V.
    11/30/2019 07:22

    💩🤡💩🤡💩🤡

  • Garry W.
    11/30/2019 04:59

    Ugh!

  • Johnnie C.
    11/30/2019 01:20

    Yall all can say what you want to but . He may think of himself alot but at least he cares about America. And he is better leader than the last 3 we have hade. Yall all can stop with the bs we know better

  • Susan C.
    11/29/2019 03:25

    Worst ad ever! Perhaps they should have chosen another person to deep fake.

  • Daniel T.
    11/28/2019 01:57

    He already thinks hes god 😠 the hell will he do next? Crap gold bricks? The arrogance is demonic.

  • Justin M.
    11/24/2019 23:45

    What music is this it is so rad

  • John P.
    11/24/2019 19:30

    to obvious to be taken seripisly

  • Clay D.
    11/22/2019 22:15

    It looks like deepfake from the start

  • Tom N.
    11/22/2019 20:47

    Brut is a POS!!

  • Marine D.
    11/22/2019 15:02

    Its not even his voice....lmao

  • Peter C.
    11/22/2019 14:50

    Dj trump is the best!

  • Cesar V.
    11/22/2019 03:37

    France created the hiv virus in first place.

  • Elmer G.
    11/21/2019 17:53

    Very obviously fake. He spoke clearly and his voice didn't cause an instant headache.

  • Kim S.
    11/20/2019 22:08

    It's not even a good deepfake

  • Marlis D.
    11/19/2019 15:13

    LIAR

  • Jim C.
    11/19/2019 04:39

    ahhahaha you mudafakn demorats cant do nothing right can tell thats fake from the start you whiny bitchs cant get over the fact he won he beat your queen lmfao he TRUMPED your hand

  • Carum S.
    11/19/2019 00:48

    The Year is 2045. There are no more memes, no more photoshopped models, no more sex appeal. PR Departments have changed to focus on work in computer graphics, rather than solely Photoshop and Illustrator. Trump is no longer president, and despite a funeral in the years prior his image could never be more alive. Times Square covered building to building in ads for Coca Cola, Pepsi, Adidas, Reebok, Chanel, and more, all narrated by deepfakes of the late Donald Trump. Nobody could have predicted a future such as this. It is not dystopian, nor utopian, it is simply Trump.

  • Benjamin D.
    11/17/2019 23:36

    Any of you who hate Trump stand by for 4 more years of him. Trump.....the grenade to corrupt democrats that keeps on giving.