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These Bikinis Limit Water Waste

By using a process called digital printing, Adore Me is helping to reduce water use and pollution in the fashion industry. This video has been produced in partnership with a brand

Print out bikinis save water waste

Why are these bikinis better for the environment?

Adore Me is a women's apparel company that used digital printing in its new line of swimwear. Digital printing transfers colors and designs directly onto fabric.The traditional screen-printing technique requires customized equipment, multiple washes, and is disastrous for the environment. The World Bank actually estimates 20% of global industrial water pollution comes from textile dyeing and processes. There's different washings and reparations that the fabric has to go through and there's fewer of this needed for digital printing than for screen-printing. And then also on the other side, after it's printed, then there's fewer washes and processing that the fabric has to do. So all of that culminates to less water being used, which is great. Digital printing can also lead to better designs with photo-real prints and fine lines.

“Digital printing has actually been around for a while. It's not super revolutionary, it's not going to save the world tomorrow, and we know that, but it's a little change and a little step that we can take that has a positive impact and a positive step forward as we start looking at different ways we can improve, make our product better for our customer, for the workers, for the environment, and just for our company as a whole,” Lead Designer Arianna Levin shares with Brut.

Who is Adore Me?

Adore Me was founded in 2012 by Morgan Hermand-Waiche during his time as a student at Harvard Business School. Based in New York City, their products include lingerie, sleepwear, activewear, swimsuits, and related apparel. The company promotes body positivity and inclusivity with an offering of plus-sizes as well as partnerships with Girls Inc. and feminist photographers and models. They also piloted the embrace initiative in 2020 to take initiative on change towards sustainability in technology and educating others on the most eco-efficient business practices.

Brut.

03/11/2020 3:58 PM

And even more

    210 comments

    • Dee S.
      03/26/2020 12:03

      This is great. Never think cause some are bigger they aren't great. And do same for color. And most importantly, age. Exspecially now. Help each other.

    • Moe A.
      03/26/2020 03:14

      I didnt know they made swim suit that big lol

    • Zoli Z.
      03/26/2020 03:02

      I like digital, fasinating

    • Bob R.
      03/25/2020 22:16

      Hot ❤

    • Charles W.
      03/25/2020 20:04

      Very nice

    • Anthony M.
      03/25/2020 19:27

      In the realm of what accents a sexy woman's body in a two piece , these all suck,

    • Kimchhean U.
      03/25/2020 18:12

      សំពះបានល្អ ។

    • Cathy P.
      03/25/2020 16:50

      . This is an interesting process. Do you know anything about it ? , kinda like your new printer but a much larger scale. Maybe you could print me some small pieces of fabric to make your masks out of ? Or some other little projects I have.?

    • Tom F.
      03/25/2020 16:05

      Why would a spokesperson wear a dirty wrinkled shirt ? She shows disrespect for the audience she's trying to reach.

    • Audemar F.
      03/25/2020 11:23

      sexually objectifying women, by women. Go figure.

    • Laura R.
      03/25/2020 11:14

      Love this ad.

    • Frank B.
      03/25/2020 04:54

      Polka dots make her look fat

    • Randy S.
      03/25/2020 02:17

      Swimsuits are a wasre!

    • Gregory M.
      03/25/2020 01:40

      Cool thanks

    • Raymond S.
      03/25/2020 00:09

      Nope I'm? Well

    • Abdulnaser A.
      03/24/2020 22:39

      Beautiful girl,s super

    • Lee S.
      03/24/2020 22:27

      there is something stuck on that girls nose

    • Cliff G.
      03/24/2020 06:29

      Save a bundle go naked

    • Gordy O.
      03/24/2020 03:38

      We need more Hot Babes while people are dying. (?)

    • Eric N.
      03/24/2020 01:59

      Beautiful girls.

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