The incoming wave of beer Super Bowl ads
After three decades as the only alcohol brand to air commercials during the Super Bowl, Anheuser-Busch has given up exclusivity as part of a “rebalancing” of investments.
Anheuser-Busch still remains the game’s largest advertising spender
The parent company of Budweiser, Bud Light, and Michelob Ultra is now making way for other brands, such as Coors Light, Miller Lite, and Heineken to share commercial space. Liquor brands such as Crown Royal and Rémy Martin will also run national commercials for the first time on Sunday.
Insane facts about the Super Bowl
However, that’s not to say we’re bidding farewell to Budweiser’s beloved Clydesdale horses and their other heartwarming ads. Anheuser-Busch still remains the game’s largest advertising spender — this year, they have four ads totalling 3 minutes of national time. And just for reference, 30-second spots went for a record-high average of $7 million this year.
Anheuser-Busch still remains the game’s largest advertising spender
The parent company of Budweiser, Bud Light, and Michelob Ultra is now making way for other brands, such as Coors Light, Miller Lite, and Heineken to share commercial space. Liquor brands such as Crown Royal and Rémy Martin will also run national commercials for the first time on Sunday.
Insane facts about the Super Bowl
However, that’s not to say we’re bidding farewell to Budweiser’s beloved Clydesdale horses and their other heartwarming ads. Anheuser-Busch still remains the game’s largest advertising spender — this year, they have four ads totalling 3 minutes of national time. And just for reference, 30-second spots went for a record-high average of $7 million this year.