The incoming wave of beer Super Bowl ads

Move over Clydesdale horses, there are some new Super Bowl beer ads in town.
Publié le
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08
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2024

Anheuser-Busch still remains the game’s largest advertising spender


The parent company of Budweiser, Bud Light, and Michelob Ultra is now making way for other brands, such as Coors Light, Miller Lite, and Heineken to share commercial space. Liquor brands such as Crown Royal and Rémy Martin will also run national commercials for the first time on Sunday.

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However, that’s not to say we’re bidding farewell to Budweiser’s beloved Clydesdale horses and their other heartwarming ads. Anheuser-Busch still remains the game’s largest advertising spender — this year, they have four ads totalling 3 minutes of national time. And just for reference, 30-second spots went for a record-high average of $7 million this year.

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