At Hermès, the journey of owning of a handbag is quite a long one! Sales associate observe every detail; scaling from your home address, lifestyle and social presence or searching for any signs of resale intentions too. Even the watch you wear and the Hermès pieces you carry are under scrutiny. Every choice you make speaks volumes about your understanding of the brand. Because it’s not just a bag, it’s about the relationship. Politeness, brand knowledge, and whether you shop across Hermès’ entire universe, yes, it all counts. But, this scrutiny doesn’t stop once the sale is made. After your Birkin or Kelly leaves the boutique, Hermès quietly monitors resale platforms, tracking every image of its bags. Spot a Birkin online? Clients risk blacklisting, and associates face penalties.