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5 Controversial Ad Campaigns

It's not just Peloton. These are five ads that went viral for all the wrong reasons.

The most controversial ads of recent times and why they failed

Have you ever seen an advert that has left you scratching your head? Well, you’re not the only one. With so much competition for attention nowadays, controversial ads are becoming more common. Brands have to be bold to be heard – and sometimes they teeter the line with outrageous work. Some agencies have even gone so far to create work they know will get banned to gain maximum publicity with minimum marketing spend. Others have absolutely no idea the impact their work will have when it plays in the wider world. While fortune can favor the risk takers, the ad industry is littered with examples of bold ads that have backfired. Theses ad sparked widespread derision.

Peloton

The exercise equipment/media company faced major backlash for its ad, The Gift That Gives Back — a 30-second spot which has been widely mocked online as being sexist, out of touch, and dystopian.

Pepsi

In 2017, Pepsi's Live For Now Moments Anthems spot featuring Kendall Jenner was pulled in less than 24 hours of its premiere – amid accusations the soft drink giant appropriated protest movements.

Dove

In this 2017 Facebook ad for Dove body wash, a black woman removes her shirt to reveal a white woman. The brand was accused of racism and whitewashing over the online ad campaign. Dove later admitted it had “missed the mark.”

Dolce & Gabbana

In 2018, Dolce & Gabbana faced backlash over 3 videos featuring an Asian model struggling to eat Italian food with chopsticks. Amid calls to boycott, the luxury company was forced to cancel its fashion show in Shanghai and their products were removed by several retailers.

Carl's Jr.

In 2015, the fast food chain's ad featuring model and actress Charlotte McKinney going au naturel had audiences calling it sexist – and brought the hashtag #WomenAreMoreThanMeat.

Brut.

12/05/2019 1:04 AMupdated: 12/05/2019 2:27 PM

9 comments

  • Sara H.
    12/15/2019 04:16

    This new Black Mirror episode looks awesome

  • Kennith P.
    12/13/2019 09:08

    why aftershave people so policial lately??

  • Theresa M.
    12/07/2019 23:10

    Yes. Political correct censorship. There is nothing wrong with the ad. It's the windy winers

  • Justin G.
    12/06/2019 01:21

    Seriously? No one is going to buy someone a Pelaton for a first time exercise machine....not unless you're an idiot or have way to much money. These are for people who enjoy exercising. My god I'm liberal but you fucktards trying to constantly out woke one another is just sad.

  • Rupi R.
    12/05/2019 21:55

    If i have this one more time im gonna be sick!

  • Brut
    12/05/2019 14:19

    Companies want you addicted to their products — and they're using science to get inside our heads. Dr. Robert Lustig reveals the sinister truth behind your everyday cravings. 🧠🤯19

  • Barry M.
    12/05/2019 07:07

    Do ballplayers STOP exercising after they start season ??

  • Claude S.
    12/05/2019 02:42

    Great commercial, you socialists

  • Maus S.
    12/05/2019 01:33

    Oh gawd! Cry me a river! 🤦🏼‍♀️🤦🏼‍♀️

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