Veggie burgers for meat eaters, Beyond Meat's success story

"Over 90% of the people who buy our product also have meat in their shopping cart. That's a real breakthrough." They've managed to appeal to all consumers, even meat eaters. Now, Beyond Meat is one of the most popular vegan brands in the world. Brut nature met with its Executive Chair. With ChangeNOW Summit

Taste, texture, and color…

These veggie burgers were developed to appeal to meat eaters too. They are made by the brand “Beyond Meat” and are among the most popular vegan products in the world.

Beyond Meat also offers other meat substitutes: "pork" sausages, “beef" meatballs, and minced "beef”. As proof of their success, the company's net revenues increased by 250% between 2018 and 2019.

Nowadays, their products are sold in 30,000 distribution points across the world, including collaborations with several major fast-food chains such as McDonald’s, Subway, and Dunkin'.

According to a study from the University of Michigan, a "Beyond Burger" generates 90% less greenhouse gas emissions, requires 46% less energy, 93% less land, and 99% less water than a ¼ pound of U.S. beef.


03/03/2020 11:58 AMupdated: 04/01/2020 2:28 PM


  • Mathieu G.
    01/19/2021 03:16

    More laboratory meat.

  • Ong W.
    01/16/2021 13:35

    But the pricing is not that's too expensive in my country. But it does taste great.

  • Luis R.
    01/16/2021 12:12

    when will they make cowless milk

  • Jack D.
    01/16/2021 12:11

    I got stomach ache with this brand. No kidding. I really LOVE the taste (very accurate!) but this doesn't feel natural AT ALL. Just look at the ingredients. I wanted to try the "Impossible" brand, but couldn't find it anywhere 😞

  • Joanne R.
    01/16/2021 11:45

    It does taste like meat, however the one I tried was much drier than meat. But, I would eat it more often if the price was less! If it's so much less costly to produce than beef, why does it cost more than beef?

  • Karla P.
    01/16/2021 05:17

    Its delicious! 👏👏👏👏❤

  • Leonid A.
    01/15/2021 22:27


  • Anna T.
    01/15/2021 21:46

    It tastes really good, I tried this already in my country.

  • Michael L.
    01/15/2021 18:43

    That looks terrible

  • Felix
    01/15/2021 10:24

    Love the food, but not the hypocrite behind it.. especially the loud mouth keep saying "i'm vegan"

  • Lucia G.
    01/15/2021 07:57


  • Chuck M.
    06/01/2020 01:30

    Its garbage

  • Michael C.
    05/27/2020 09:53

    This vegan shit is over the top. Get a damn life

  • Haikal L.
    05/25/2020 19:43

    Holly process food

  • Nathan '.
    05/25/2020 10:03

    No thanks 🤦‍♂️😂

  • So L.
    03/31/2020 20:47

    Had a burger last night... DELICIOUS!!! Only thing I hate that it’s $6 for 2 burger. Lucky I’m not a burger person. And eat it twice a month...

  • Shirley B.
    03/30/2020 22:32

    I would rather eat vegetarian products like Quorn tbh! Most vegan stuff is ghastly!

  • Peter S.
    03/30/2020 14:51

    Went into sobers. Looked at 4 meat burgers. Quarter pounders $ 7-50. But for 2 fake burgers $ 8-90. 2 weeks later 2 fake burgers 99 cents. Getting the picture. Now have not seen fake burgers on the shelf.

  • Jon Q.
    03/29/2020 06:36

    I love meat, yet tried these and I think there actually very nice and if your against the killing of animals then fine, there a good alternative, but please don't make this choice from a health perspective there equally as unhealthy as a McDonald's patty and that's the truth go check the nutritional value I already have, there also one of the most highly proccesed foods on the market, the ingredients list is full off things u would only recognise if u majored in science, in fact they posted a video of the production stage of making these burgers and it looked like a science lad, white coats no natural products in sight which didn't look like any food manufacturers I've ever seen, so all in all a good product if u are an animal lover, but if u love your own body then avoid at all costs

  • Lucy H.
    03/28/2020 07:57

    you been getting to eat thiss ? Cannot wait till its in the uk