Veggie burgers for meat eaters, Beyond Meat's success story

"Over 90% of the people who buy our product also have meat in their shopping cart. That's a real breakthrough." They've managed to appeal to all consumers, even meat eaters. Now, Beyond Meat is one of the most popular vegan brands in the world. Brut nature met with its Executive Chair. With ChangeNOW Summit

Taste, texture, and color…

These veggie burgers were developed to appeal to meat eaters too. They are made by the brand “Beyond Meat” and are among the most popular vegan products in the world.

Beyond Meat also offers other meat substitutes: "pork" sausages, “beef" meatballs, and minced "beef”. As proof of their success, the company's net revenues increased by 250% between 2018 and 2019.

Nowadays, their products are sold in 30,000 distribution points across the world, including collaborations with several major fast-food chains such as McDonald’s, Subway, and Dunkin'.

According to a study from the University of Michigan, a "Beyond Burger" generates 90% less greenhouse gas emissions, requires 46% less energy, 93% less land, and 99% less water than a ¼ pound of U.S. beef.


03/03/2020 11:58 AMupdated: 04/01/2020 2:28 PM


  • Mathieu G.
    01/19/2021 03:16

    More laboratory meat.

  • Ong W.
    01/16/2021 13:35

    But the pricing is not that's too expensive in my country. But it does taste great.

  • Luis R.
    01/16/2021 12:12

    when will they make cowless milk

  • Jack D.
    01/16/2021 12:11

    I got stomach ache with this brand. No kidding. I really LOVE the taste (very accurate!) but this doesn't feel natural AT ALL. Just look at the ingredients. I wanted to try the "Impossible" brand, but couldn't find it anywhere 😞

  • Joanne R.
    01/16/2021 11:45

    It does taste like meat, however the one I tried was much drier than meat. But, I would eat it more often if the price was less! If it's so much less costly to produce than beef, why does it cost more than beef?

  • Karla P.
    01/16/2021 05:17

    Its delicious! 👏👏👏👏❤

  • Leonid A.
    01/15/2021 22:27


  • Anna T.
    01/15/2021 21:46

    It tastes really good, I tried this already in my country.

  • Michael L.
    01/15/2021 18:43

    That looks terrible

  • Felix
    01/15/2021 10:24

    Love the food, but not the hypocrite behind it.. especially the loud mouth keep saying "i'm vegan"

  • Lucia G.
    01/15/2021 07:57


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