Veggie burgers for meat eaters, Beyond Meat's success story
"Over 90% of the people who buy our product also have meat in their shopping cart. That's a real breakthrough." They've managed to appeal to all consumers, even meat eaters. Now, Beyond Meat is one of the most popular vegan brands in the world. Brut nature met with its Executive Chair. With ChangeNOW Summit
Taste, texture, and color…
These veggie burgers were developed to appeal to meat eaters too. They are made by the brand “Beyond Meat” and are among the most popular vegan products in the world.
Beyond Meat also offers other meat substitutes: "pork" sausages, “beef" meatballs, and minced "beef”. As proof of their success, the company's net revenues increased by 250% between 2018 and 2019.
Nowadays, their products are sold in 30,000 distribution points across the world, including collaborations with several major fast-food chains such as McDonald’s, Subway, and Dunkin'.
According to a study from the University of Michigan, a "Beyond Burger" generates 90% less greenhouse gas emissions, requires 46% less energy, 93% less land, and 99% less water than a ¼ pound of U.S. beef.
Brut.
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20 comments
Pat M.
4 daysI love it..
Faiz M.
5 daysMaybe next should created meat taste like vegetables 🤔
Isac L.
6 daysHaha classical comment-thread "I StICk tO MEaT nO mAtTeR WhaT" "vEgAnS CAnNOt CONVINCE ME TO EAT PLANTS" "I wIlL NeVER tRY This" Ahahaha
Renee S.
6 daysIntersting. I gotta try one.
Janet H.
6 daysWhat about gluten free?
Ivan N.
6 daysnever heard about that before , the architecture of meat...that is a new one
Matthew E.
6 daysIt has more calories then meat...
Sarah G.
6 daysI'll pass on the Bill Gates burger. All the shit he peddles is poison.
Jo M.
6 daysxo
Vinay K.
6 daysVegans should think beyond taste.
She L.
6 daysDon't want it. Leave it alone.
Sarah W.
6 daysI love it!
Elise M.
6 daysNo thanks, I'll have proper meat, not some shite like that.
Paula P.
6 daysThey’re lovely, my favourites 💕🌱💕
Giovanni C.
6 daysIf I want a hamburger, I want a hamburger. If I to choose an alternative? I would choose a Turkey buger.
Jay M.
6 daysFlavoring by Monsanto and Round Up
Margareta H.
6 daysanyone who has tasted it here and can tell how it tasted ?
Alberto R.
6 daysVegans need to stop with these ridiculous loopholes ANIMALS EAT ANIMALS yall would die if you were left out in the wild eating fucking blades of grass and crickets
Mark A.
6 daysVegens just want meat but dont want dead animals fair play just dont fuc with us meat eatters your not strong enough
Bonnie R.
6 daysDo you know what's in it? I've read that a true vegan was hospitized because it has animal protein in it. True vegans can't eat that, it can kill them.