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Veggie burgers for meat eaters, Beyond Meat's success story

"Over 90% of the people who buy our product also have meat in their shopping cart. That's a real breakthrough." They've managed to appeal to all consumers, even meat eaters. Now, Beyond Meat is one of the most popular vegan brands in the world. Brut nature met with its Executive Chair. With ChangeNOW Summit

Taste, texture, and color…

These veggie burgers were developed to appeal to meat eaters too. They are made by the brand “Beyond Meat” and are among the most popular vegan products in the world.

Beyond Meat also offers other meat substitutes: "pork" sausages, “beef" meatballs, and minced "beef”. As proof of their success, the company's net revenues increased by 250% between 2018 and 2019.

Nowadays, their products are sold in 30,000 distribution points across the world, including collaborations with several major fast-food chains such as McDonald’s, Subway, and Dunkin'.

According to a study from the University of Michigan, a "Beyond Burger" generates 90% less greenhouse gas emissions, requires 46% less energy, 93% less land, and 99% less water than a ¼ pound of U.S. beef.

Brut.

03/03/2020 11:58 AMupdated: 04/01/2020 2:28 PM
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77 comments

  • Chuck M.
    06/01/2020 01:30

    Its garbage

  • Michael C.
    05/27/2020 09:53

    This vegan shit is over the top. Get a damn life

  • Haikal L.
    05/25/2020 19:43

    Holly process food

  • Nathan '.
    05/25/2020 10:03

    No thanks 🤦‍♂️😂

  • Angie L.
    04/27/2020 01:50

    Food Scientists 🍎

  • Pat M.
    04/03/2020 17:40

    I love it..

  • Faiz M.
    04/03/2020 03:17

    Maybe next should created meat taste like vegetables 🤔

  • Isac L.
    04/02/2020 14:55

    Haha classical comment-thread "I StICk tO MEaT nO mAtTeR WhaT" "vEgAnS CAnNOt CONVINCE ME TO EAT PLANTS" "I wIlL NeVER tRY This" Ahahaha

  • Renee S.
    04/02/2020 11:49

    Intersting. I gotta try one.

  • Janet H.
    04/02/2020 11:15

    What about gluten free?

  • Ivan N.
    04/02/2020 10:46

    never heard about that before , the architecture of meat...that is a new one

  • Matthew E.
    04/02/2020 09:30

    It has more calories then meat...

  • Sarah G.
    04/02/2020 08:58

    I'll pass on the Bill Gates burger. All the shit he peddles is poison.

  • Jo M.
    04/02/2020 05:22

    xo

  • Vinay K.
    04/02/2020 02:55

    Vegans should think beyond taste.

  • She L.
    04/02/2020 01:04

    Don't want it. Leave it alone.

  • Sarah W.
    04/01/2020 23:28

    I love it!

  • Elise M.
    04/01/2020 20:48

    No thanks, I'll have proper meat, not some shite like that.

  • Paula P.
    04/01/2020 20:37

    They’re lovely, my favourites 💕🌱💕

  • Giovanni C.
    04/01/2020 19:49

    If I want a hamburger, I want a hamburger. If I to choose an alternative? I would choose a Turkey buger.