Women are often celebrated for what they do for others. On Women’s Day, that conversation shifted. Instead of talking about achievements or success stories, Brut India and Tata AIA stepped onto the streets with one simple question: “How are women prioritising themselves?”
The answers reflected a quiet but visible shift. Young women spoke about mental health, saying no without guilt, improving their diets, going to the gym, and planning regular health check-ups. Some admitted they had not yet started but recognised the need to.
Small Shifts, Real Changes
Several women said they had recently made changes to their diet and fitness routines. Others spoke about learning to set boundaries. One participant said she had been conditioned to people-please and was now learning to say no without feeling guilty. Another highlighted mental health as her priority.
The conversation also revealed hesitation. A few women admitted they struggled to answer the question. Health check-ups had been on their bucket lists for years but had not happened yet. That gap between awareness and action became a key theme.
While self-care conversations are common online, these responses showed how they translated, or failed to translate, into real life.
Health Checks, HPV And Hard Facts
When asked about full body health check-ups, responses varied. Some said they went for routine tests every few months. Others admitted it had been a long time.
The discussion moved to cervical cancer and the HPV vaccine, one of the important vaccines recommended by doctors. Some women said they had heard of it and even taken their first dose. One participant mentioned her 14-year-old daughter and said her doctor had recommended the vaccine.
The host cited a critical statistic: more than 200 women in India die every day from cervical cancer*. For some on camera, that number came as a surprise.
The exchange showed a generational shift. Younger women were more likely to know about the vaccine, but not everyone had acted on it yet. The conversation made the gap visible between information and implementation.
A Women-First Insurance Conversation by Tata AIA
The street interviews also introduced the idea of a life insurance plan with health benefits designed specifically for women.
Some said they would choose a policy tailored for women if available. Others noted that many financial products were historically designed with men in mind. A few participants said they already had term insurance and would consider adding another plan if it offered women-specific benefits.
TATA AIA Shubh Shakti
TATA AIA Shubh Shakti, a women-first, flexible and comprehensive term insurance plan designed to support women at every stage of life.
Recognizing the multi-faceted roles women play as mothers, daughters, partners, and professionals, it offers women-centric benefits such as premium holidays during pregnancy1, child education protection2 and premium waiver in the event of a husband’s or accidental death3.
The plan is complemented by Tata AIA Health Buddy, which offers wellness benefits like doctor consultations, preventive health check-up4, medical second opinion, discounted HPV vaccinations for cervical cancer5, PCOD support and IVF Counselling, etc. With lower premiums for women6 and additional discount on first year premium on digital purchases and salaried profiles7, Tata AIA Shubh Shakti ensures that both health and wealth are safeguarded throughout life.
For many in their twenties and early thirties, insurance is often delayed. It is seen as something to consider later in life. The conversation showed that this mindset may be changing, especially as awareness around preventive healthcare grows.
In Collaboration with Tata AIA Life Insurance
Disclaimers: https://tataaia.in/VWi3VZ
